Google’s Catull font logo has gone through the biggest of its modification since 1999- a sans-serif logo written in Product Sans typeface that was designed by Google designers – and has replaced it’s single blue colored lowercase ‘g’ with a four-colored uppercase ‘G’ to represent the logo in smaller contexts. There is an addition: the four dynamic dots made out of the same four colors in the logo to indicate transitional moments. The reason for these changes as explained by Google is to fit in the modern context of computing across devices including mobile, watch, etc. whereas the previous logo was designed to represent the brand mostly on desktop personal computers.Google for the most obvious reasons is one of the most dynamic companies that have never failed to evolve and keep up with the changing needs and behaviors of people in the online world. Moreover, it is so rigid about what it stands for by looking for long-term results, even if it had to forgo short term gains, as detailed by the company’s code of conduct that emphasizes ‘ Don’t be evil’.
The company prefers rationality over recalcitrant business principles, and it embodies the philosophy of its core values in the way it does business. For instance, during its Initial Public Offering (IPO) on August 19, 2004, Google floated 1414235 numbers of its shares, which has a mathematical reference as in the value of √2. (=1.414235). Again in 2005, Google decided to sell 14,159,265 numbers of shares to raise money, which is again mathematically significant as in the decimal value of π. (=3.14159265). Thus, the company reckons its decisions more on standardized norms rather than acting hegemonic.
It has grown to such a level that the word Google entered Oxford English Dictionary and Merriam-Webster Collegiate Dictionary in 2006, as it has become synonymous to the act of searching online, used by people in their everyday language. Thus, Google became a part of everyday life rather than being a word with distinct trademark significance as registered by the company. On the same note, a complaint was filed against Google by David Elliot that all GOOGLE ® marks are not valid and should be removed as the word Google has become a transitive verb. Anyhow, he lost to Google in Uniform Domain-Name Dispute Resolution Policy (UDRP) proceedings, as he had many domain names registered that are related to Google. Many times, Google has also faced charges that it favors its products or services by ranking them higher than their competitors’ in the search results.
The word Google came from the misspelled word of ‘googol’, which represents number 1 followed by a hundred zeroes. In 2009, Google found a place in Global Language Monitor’s Top Words of the Decade list at number 7.
Google began to exist in March 1995 with the research project work named ‘BackRub’ by two Stanford Ph.D. students Larry Page and Sergey Brin. Page was joined by Sergey Brin with the support of National Science Foundation Graduate Fellowship; they had been close friends even before. They charted out a new way of ranking pages based on the number of links that the particular page has been linked with throughout on the web rather than the most popular factor of ranking pages followed then- the number of occurrences of the search term in a web page. Thus, the page ranking got more relevant as the search engine brought results that are important and was lauded by many as the best search engine service offered then. Google was using the domain of Stanford University google.stanford.edu and later got the domain google.com registered in 1997.
Starting as a search engine Google later grew and evolved with time by adding and buying more services and businesses to become the empire that it is now. Recently, it formed a parent company Alphabet, of which Google is a business division lead by Sundar Pichai.Google has been very democratic in its principles and operations that it formed a wing to disclose all details to its users. Its philanthropic approach helps fighting the causes of climate change, poverty and takes measures to promote public health, globally.
In the recent times, with the advent of mobile phones, it is estimated that traffic through search engines are becoming low that would show some signs of setback for the search engine giant, but through its ability to adapt and innovate quickly to roll with the times -like the changes we see in their branding- Google will continue to be a part of our everyday language.
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