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Google: History & Logo Change

Google’s Catull font logo has gone through the biggest of its modification since 1999- a sans-serif logo written in Product Sans typeface that was designed by Google designers – and has replaced it’s single blue colored lowercase ‘g’ with a four-colored uppercase ‘G’ to represent the logo in smaller contexts. There is an addition: the four dynamic dots made out of the same four colors in the logo to indicate transitional moments. The reason for these changes as explained by Google is to fit in the modern context of computing across devices including mobile, watch, etc. whereas the previous logo was designed to represent the brand mostly on desktop personal computers. Google for the most obvious reasons is one of the most dynamic companies that have never failed to evolve and keep up ...

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